Thursday, September 19, 2013

Industry Expert: Kim Walker of Agape Artistry

An artist to the core, Kim Walker has been in the make-up industry for several years. She began in 2004 and officially launched Agape Artistry, LLC in 2011. With a deep love for drawing, painting, and color every face she touches becomes a true work of art. Agape Artistry offers Makeup Application, Makeup Check-up/Consultation/Lessons, Eyebrow Shaping/Waxing, Event Makeup Application, people empowering people and so much more!!! Take a read to find out more about the lady behind this awesome company.


Kim Walker

How did you become a make up artist?

After Art school in Delaware I wanted another trade. My mother suggested Cosmetology School. (I just wanted to learn how to do my own hair, never quite got there, giggles). The blessing was towards the end of school when we got to the makeup chapter and it just clicked for me. I was amazed at how makeup was just like painting and drawing on a canvas. This is where it all began.


What is your creative process like? Do you have specific brainstorming sessions? Do you carry a notebook/sketchbook and write down ideas as they come?

I love sticky pads and note pads anything I can scribble an idea on. I post notes of inspiration in my bathroom, kitchen, desk and car. I keep a note pad with me wherever I go. The world is Art. I'm inspired by nature, objects, textures and I love color!!!

What made you decide to go into business for yourself?

I always wanted to work for myself. I have always had customer service jobs and enjoyed working with people. I wanted to use all of the experience I've acquired to do something positive for the world; my community.

What Research did you do before starting your business?

I studied all the companies I loved and what they did. I did the same for Artists I've looked up to and bought all their books. The best research however, was in failure. Finding out what didn't work helped me realize what did. I had to Learn what works for others wouldn't always necessarily work for me.


About how many clients do you have a month?

My clients vary monthly. Some months I'm swamped with weddings and others Maybe eyebrows on the weekend. I'm grateful for the highs and lows because it teaches me the definition of balance in life.

What is one major consistent goal you have for your business? How are you going about obtaining it?

The goal I have is to stay true to myself and my customers. I want to stay consistent at all times in my service to them. No matter how busy I get each person knows how grateful I am for them. I must keep this up by listening to there needs and keeping my Business simple.


With so many other make-up artists to choose from, that is what will makes a customer say "I'm going to Agape Artistry", What makes a person become a returning customer?

Love of people and Love of Art! That is part of my mission statement. Love has to be enough. When times are hard it's the Love for what I do that is contagious and shines through me.

If any, what experiences have you had as a Black American woman that has made your experience in the make-up industry more difficult? How did you overcome them?

I don't think my ethnicity makes what I do difficult. I do believe as an artist in any field you must use what you have to be a triple threat. I promised myself that I would learn how to apply makeup on all nationalities and genders. I want anyone to be able sit in my chair and know that I can achieve there needs. I remember meeting a stylist who said she would only do African American hair. I never forgot that statement and thought how she was limiting her talents and speaking that into her life. God created us all, who are we as professionals to turn someone away?



What advice do you have for beginning business owners?

Have a plan and work it! Study your craft always and never stop learning. Believe in yourself. Surround yourself with people who are doing the same or better. If you fall, get back up.

Where can people find you in order to view your portfolio and/or contact you for services?

Currently I'm on Facebook at Agapeartistryllc . Agapeartistry.com is coming soon. Or just give me a call directly at 609.521.6632.

Tuesday, September 17, 2013

Entrepreneurs On the Rise: ASOM Designs

Afro State Of Mine Designs, warmly known as ASOM DESIGNS, is an Afrocentric collection of wooden accessories & soon to be apparel tailored towards naturals & naturals at heart! This wonderful eclectic collection is the brain child of three fabulous young women. Kameeka Burke is the founder and paints as well, Kizon Marshall handles design and apparel and last but certainly not least, Krystal Miller handles fabrics and metals. To these three ladies creativity is a way of life. With that being their center every customer is sure to walk away with not just merchandise, but a work of art!



1. How did the three of you know that you were meant to go into business together?

Kameeka: Well when I came up with the idea I thought why not go into this with my two best friends! They are awesome and I wouldn’t want to do something like this without them. It was something that I had brought to them before so I knew they would go for it. It also gives us a chance to put ourselves out there creatively.

Krystal: That's easy. We all have similar goals and can all bring something unique to the table that could keep the business running. And if we don't know, we could find the answer! Lol

Kizon: Personally I had reservations but I’ve been friends with Meeka and Krys for the longest and trust them enough to go into business with them. Trust and faith are big things.

 2. When did you finally decide to start your business?

 Kameeka: It was about getting the money together for it first. I did small pieces as gifts to start off with to see how manageable it would be for our budget. I began building our inventory before we gave ourselves a set date to start.

Krystal: Everything really kicked off last fall. We’ve been talking about it for a while but the fire really got us moving when people started liking some of Meeka’s pieces and requesting to buy them.

Kizon: Last year lol but financially we just weren’t ready.

 3. How did you come up with your company name?

Kameeka: I wanted the business to be named Afro State of Mind but that name was already copyrighted, along with the ASOM acronym. To remedy that, I added the word Designs at the end.

Kizon: I was driving around with Meeka one day and we began to throw ideas at one another. We knew that ASOM was a rock band, and then there was Afro State of Mind to consider as well because it was a copyrighted YouTube series. Later on, my mother suggested we change the “Mind” to “Mine” and the rest is history, better yet HERstory.

Customized Couples Set

4. How did the three of you decide the role of each individual within your company?

Kameeka: I prefer hands on work. I like to paint and work with wood pieces. So that was my thing. I don’t usually have a set design in mind; it usually comes to me while I’m turning the wood in my hand. If someone can give me a set design for a custom order, that works great as well.

Krystal: We all have our different talents. I, for one, cannot paint or draw worth [at all] lol. However, I love fabrics so I started off with that and the fabric buttons/necklaces (still working on those necklaces). Eventually I’ll branch off to leather work and wires or maybe even some studs. It’s currently whatever my mind comes up with.

Kizon: I gave up drawing and painting once I graduated HS, I’m more of a digital art kind of person. My division is our upcoming Apparel line.

Fabric Button Set

 5. Out of all of your pieces, what is the current customer favorite?

Kameeka: Right now, we’ve been getting a lot of orders for out Afro Pick piece.

Krystal: From the time I put them up on the website, I’ve gotten great feedback for the button earrings. But, I think most people like the Afro heads and the “beauty” Adinkra.

Kizon: I’ve received a lot of questions/inquiries about the “Nefertiti Heads”

6. What has been the best thing about owning your own business?

Krystal: I think the feedback is the best part. It’s nice when people appreciate your work. And, even though it isn’t really about the money right now, the pocket change is nice, lol.

Kameeka: I agree with Krystal, I love the feedback. The compliments are great and it really makes me feel accomplished when we hear great things from other jewelry designers. When people say they are coming back for more or recommending us to their friends, it really makes my day.

Kizon: Knowing we had an idea and bringing it to life. The positive feedback and the loyal costumers (“started from the bottom…”)

Nefertiti Heads

7. What has been the most difficult thing in owning your own business?

Krystal: Legal work!! Lol. Starting a business legally is a real issue. It is a long and tedious issue. But it’s what you have to do…

Kameeka: Oh My Gosh... Networking! Trying to put ourselves on the map for small business is not an easy task. We’re going by random events, word of mouth, and the random searches on Google at the moment. Being featured by friends on their blogs is a plus, but we’re not mainstream or well-known so we have to work on getting our name out there.

Kizon: All of the above and the waiting (haha), waiting for the big break when the orders start rolling in.

8. If you had one piece of advice to give to other small business owners like yourself, what would it be?

 Kameeka: Try to set yourself apart from other designers as best as you can; be it by your pieces or your prices. I try to not get too pricey with our merchandise but we have to think about the fact that it’s all handmade, hand painted, and the supplies alone are not cheap. So I would advise someone to price accordingly and keep in mind whether or not they would willing to pay that much for the same item., If you’re not willing to pay that much, why would anyone else pay that much for your product?

Krystal: If you wouldn’t wear it, eat it, buy it in general, don’t invest in it. Every time we make pieces I always wonder “Would I wear it?” The thing that I love about our line is that it is a reflection of our personalities. Crazy, kooky, loud, cultural, everything. That’s us.

Kizon: At the end of the day if you’re truly passionate about it and want to share it and know that people will support it…. DO IT! But make sure all your ducks are in a row, financially, socially, and legally.

9. Is there a blog, webpage or social networking site where we can find you?
Instagram
Facebook
Etsy
Pinterest

Thursday, September 5, 2013

Industry Expert: Jeanetmarie Smith of Good Hair Cards

I have had the awesome pleasure to meet Jeanetmarie Smith via LinkedIn. With over 25 years of experience in design and illustration, she is still extremely gracious and humble. She has always been kind enough to provide me, a new kid on the block, with advice and constructive criticism. I could think of no one better than her to kick off our experts corner. I hope you enjoy the interview and more importantly learn something that will help you along your journey as an entrepreneur.


How did you get into greeting card design?

In 1985, I started designing business cards for African American hairstylist who wanted illustrations of the latest hairstyles.

What is your creative process like? Do you have specific brainstorming sessions? Do you carry a notebook/sketchbook and write down ideas as they come?

I just start with a sketch or picture of an interesting hairstyle. Then I will work on the sketch until I like what I see.

What made you decide to sell your own cards?

The hairstylists I did illustrations for in the 80’s and 90s started using pictures of their work so the market for my services dried up in the 2000s. I decided to test the market to see if my illustrations would sell on greeting cards.

How many cards do you sell a month?

My cards debuted in April at the 2013 Black Women’s Expo in Chicago. I have sold about 1,500 cards since then.

How do your cards differ from other greeting cards that are currently in the market?

My cards focus on a niche market; Black women and their diverse and sometime elaborate hairstyles.

If any, what experiences have you had as a Black American woman that has made your experience in the greeting card industry more difficult? How did you overcome them?

So far, I have been lucky enough to have none.

What would you say is the most significant aspect in your card sales?

Although I have a website, the vast majority of my sales come through direct marketing. Social media will help you get fan likes on Facebook. However, it takes time before these fans convert into paying customers; if they convert at all. So, I have concentrated on selling my greeting cards through networking events, trade shows and local businesses.

What advice do you have for beginning card designers?

Do your market research. Do not assume people will buy your cards because your family and friends like them. People may like your cards, but that doesn’t mean they will buy them. Test your market with a few cards on a platform like Zazzle.com and go from there.

Be sure to check out JeanetMarie’s fabulous card line with the info provided below.

Good Hair Cards
Good Hair Cards on Etsy
Good Hair Cards on Facebook


Wednesday, September 4, 2013

Justice: Trayvon Martin Tribute Card

This artwork is, unless otherwise stated, the property of The Gift Is Yours, LLC. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law.
Trayvon Martin Tribute Card
Attention: A portion of the proceeds from each card will go directly to the Trayvon Martin Foundation.


After hearing about not guilty verdict of George Zimmerman in the shooting death of

Trayvon Martin, I was hurt and saddened. I began to cry and then I began to think:

“What can I do to help?” An artist by nature, I naturally think in card! My mind went on a

rampage trying to figure out how I could create something that would be worthy of the

cause it would serve. After creating the concept and consulting with my amazing

graphic designer, Devin C. Manning; the Trayvon Martin Tribute Card was born.

The Trayvon Martin Tribute Card is the first in a five card series. This 6” x 6” piece, is

printed on high quality 100 lb. card stock. This card is a definite conversation piece.

With soul piercing eyes, the face of Trayvon Martin is comprised of the names of men,

women, and children who have all been either murdered or severely beaten senselessly.

Goals of the Trayvon Martin Tribute Card

Keep the conversation of senseless gun violence open. We as a nation must do

everything we can to help prevent these acts. We must be more proactive in our

neighborhoods. We must talk to our council members, congressmen, aldermen, etc.

We must go out and VOTE in all elections.

Help raise money for the Trayvon Martin Foundation. Its mission: “to advocate

that crime victims and their families not be ignored in the discussions about violent

crime, to increase public awareness of all forms of racial, ethnic and gender profiling,

educate youth on conflict resolution techniques, and to reduce the incidences where

confrontations between strangers turn deadly.”

By purchasing this card, you will join me, The Gift Is Yours, LLC and many others in our shared goal

of supporting the Trayvon Martin family and the many other families across this nation

who have been joined by common tragedy. Let us turn these tragedies into triumphs together!

Tuesday, September 3, 2013

Entrepreneur on the Rise: Quanda Bryant of Sweet Stuff Gourmet






Owned by the beautiful Quanda Bryant, Sweet Stuff Gourmet is a dessert business that
makes cakes, pies, and cobblers all from scratch using the highest quality ingredients. Sweet
Stuff Gourmet is mostly known for their blissful sweet potato cakes which are always made
with fresh sweet potatoes. The business targets restaurants, gourmet shops, supermarkets, company parties, and private parties. Mrs. Bryant has been running Sweet Stuff Gourmet on part time and seasonal basis, however, she is now looking to take her business to the next level.


1. How did you know that baking was your calling?


I realized baking was my calling when I saw how much I loved doing it. Not only was it therapeutic,

but my friends thought my baking was delicious.


2. When did you finally decide to start your business?


I decided to start my business after friends continued to tell me my desserts were good enough to sell.


3. How did you come up with your company name?


My good friend Joyce actually helped me come up with that name. She came up with the Sweet Stuff

and I added Gourmet because of the ingredients I use.


4. Out of all of your delicious treats, what is the current customer favorite?


 I'm known for my sweet potato cake. They taste absolutely amazing. Customers always seek

me out at craft shows to purchase them. I’ve encountered people who said they didn't eat

sweet potatoes, but loved my cake. What's great is that folks start out with one of my 4 inch

cakes that I sell at craft shows, with intentions of sharing with their family when they get

home; the next thing I know is they're back for another one or two because they ate the entire cake

before reaching their car.


Sweet Stuff Gourmets' infamous Sweet Potato Cake



5. What has been the best thing about owning your own business?


The best thing about owning my own business is watching something I love doing pay off... literally. I

get to be creative while watching others enjoy that creativity. Eventually, I want to do this full time.


6. What has been the most difficult thing in owning your own business?


Getting step by step information on establishing the business was the most difficult aspect of running

it. Despite what’s said about asking others who are doing what you want to do for advice,

people really don't want to help you.  They see you as potential competition and I get that, but for

goodness sakes, someone could have given me a smidgen of good advice.


7. If you had one piece of advice to give to other small business owners like yourself, what would it be?



I would advise them on how to get started. You need to know the legalities! I would also tell

them to advertise, advertise, advertise. Funny enough,

I need to take my on advice about advertising.


8. Is there a blog, webpage or social networking site where we can find you?


 You can get information about my cakes/desserts on my website at

Sweet Stuff Gourmet . I will also be participating in the Art in the Park Craft Show at

Anderson Park in Montclair, New Jersey on September 21-22.
It's from 10 am to 5pm on

both days. I will be selling my sweet potato cakes, red velvet cake, cobblers, and more... As

always, everything will be made from scratch.